Portfolio
Ryanne FitzGerald Advertising & Public Relations
hi !
I’m Ryanne, a creative strategist and visual storyteller with a background in Advertising and Public Relations. From social media campaigns to brand identity and promotional events, I bring ideas to life across digital and print. My work lives at the intersection of creativity, strategy, and culture.
VISUAL DESIGN
Graphic design visuals that demonstrate versatility, creativity, and the ability to bring ideas to life through thoughtful design choices & adaptability.
PROJECTS
Campaigns for clients, multimedia studies, and projects that highlight problem-solving skills, creative direction, and passion for building meaningful, well-rounded campaigns.
SOCIAL MEDIA WORK
This section highlights my hands-on experience managing and creating content for social media brands. Over the past several months, I’ve worked closely with businesses to develop engaging content, grow their online presence, and connect with their target audiences.
WRITING
This section features my experience in editorial and digital writing, with work published in student-run media and academic blog platforms. My writing ranges from journalistic-style articles to creative and strategic blog content. I focus on clear communication, storytelling, and engaging readers while maintaining a strong sense of voice. These pieces demonstrate my ability to research topics, meet deadlines, and adapt my writing style to different audiences and platforms. Writing has always been a core part of how I communicate ideas and bring stories to life.
The Star Shopper NWA: Published Feature Articles
A profile of The Library Vintage, a Fayetteville-based creative recycling and rental shop that fosters community through sustainable fashion and inclusive arts programming.
RESULTED IN 20k+ VIEWERSHIP
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An introduction to Dr. Dana Klisanin’s Rewilding: Lab, a wellness center in Fayetteville focused on reconnecting people with nature through science-backed mind-body practices.
Dr. Dana Kilsanin featured in Forbes as part of “50 Leading Female Futurists” .
Pop Culture, Ethics, & Society: Online Blog
Developed an online website as part of my Multimedia Storytelling course.
- Researched, wrote, and edited original blog posts
-Conducted and transcribed documentary-style interviews
-Designed blog layout and branding for a cohesive reader experience
-Applied skills in podcast branding and multimedia content integration
Selection of editorial pieces written during role as Editorial and Design Intern
- Expanded knowledge of blended storytelling, community focus, and targeted audience engagement.
-Utilized taught skills from The AP Stylebook, Journalism Ethics, Factors of Newsworthiness, etc.
Feature highlighting Fayetteville sculptor Shelley Mouber’s innovative use of repurposed materials and her commitment to accessible art education for marginalized communities.
Coverage of the 21st annual Northwest Arkansas Pride Festival and Parade, showcasing the event’s role in promoting visibility, resilience, and community in the region.
Impact:
Strengthened ability to communicate stories effectively across multiple digital platforms, combining strong written voice with visual and audio elements to engage audiences.
Focus:
Centered on themes of pop culture, ethics, and society, with posts that blended personal insight, cultural critique, and documentary-style storytelling.