Social Media & Content Creation
I currently manage social media for two brands: Uptown Cheapskate and Top Rail Fence New Braunfels. My role includes content ideation, filming, editing, graphic design, caption writing, analytics tracking, and campaign planning. I focus on creating engaging short-form video content and measurable social media growth through strategic posting and audience insights.
MY SOCIAL MEDIA PROCESS
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MY SOCIAL MEDIA PROCESS 〰️
My process begins with a familiarity of current media trend cycles, then a following period of research identifying current formats for those trends that can resonate for my clients audience. I then film, edit, and produce the content often optimized for short-form video platforms. After posting, I routinely track analytics to evaluate engagement patterns to adapt my future work.
RESEARCH - CREATION - ANALYSIS - OPTIMIZATION
Uptown Cheapskate
Social Media Manager
Produced and managed Instagram Reel content for the Uptown Cheapskate Huebner Location.
• Created 3-4 Instagram Reels weekly
• Hosted Instagram Lives twice monthly
• Produced promotional and trend-based content
• Focused on increasing engagement and in-store awareness
Breakup With Your Closet: Reel
Fiesta Drop: Reel
Weather Breaking News: Reel
Product Styling, Fall Inventory: Reel
Created a short-form educational video when asked to restate our buying rules as a resale store. Capitalized off of trending content (Valentines) and transformed it to fit the message.
5,879 views
103 likes
38 follows, 22 saves, 19 shares, 10 comments, 3 reposts
Created a short-form promotional video for our stores inventory drop. Coordinated additional promotion alongside micro-influencers in the area to shop the sale, resulting in new audience demographics, and in-store return rates from customers.
13,524 views
315 likes
141 follows, 15 saves, 17 shares, 11 comments, 3 reposts
Given 3 hours to film, produce, and edit this video— shows flexibility to clients needs. Was asked to create a lighthearted long form video to promote winter items in response to weather changes.
5,198 views
120 likes
2 follows, 3 saves, 32 shares, 36 comments, 10 reposts
One of many “Try-on Hauls” that perform well for retailers on Instagram. Fully organic video interactions that showcase return rate engagement from real customers. I choose the clothing, styling, editing and production.
2,766 views
72 likes
2 follows, 9 saves, 6 shares, 16 comments
Metric: Value:
Posts Created - 80+
Total Views - 73k+
Engagement - 1.3k+
Follower Growth - 959
Social Media Performance
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Social Media Performance *
Uptown Cheapskate
Sept 2025 - Present
Full analytics tracking conducted using Excel to monitor engagement trends and optimize content strategy.
Top Rail Fence New Braunfels
Content Production
Created 80+ Instagram Posts over a 5-month period
Managed content organization, graphics & videos, caption-writing and publishing.
Adapted content style to match with new industry
Performance Results
Generated 20K+ total post views
Achieved 900+ engagement interactions (likes, comments, shares, saves)
Maintained consistent engagement across posts within a niche market
Contributed to 150+ new followers through organic content
Top Performing Content
Highest performing reel reached 1,100+ views
Posts featuring transformations, completed projects, and visual comparisons drove the most engagement
Seasonal content (“12 days of Fence-mas” Campaign) increased interaction and variety
Strategic Insights
Consistent posting helped establish initial brand presence from 0 followers
Industry-specific research improved content relevance and clarity
Simple, visually focused content performed better than text-heavy posts
Highlighting before-&-after projects increased audience interest
Uptown Account: Performance & Optimization
Top Rail Fence Account: Strategy, Adaption, & Starting from Scratch
Content Production
Created 80+ Instagram Reels over a 6-month period
Managed filming, editing, captions, and publishing
Implemented trending audio and fast-paced editing styles to improve discoverability
Performance Results
Generated 70K+ total video views
Achieved 1,300+ engagement interactions (likes, comments, shares, saves)
Maintained an average engagement rate of ~1.8%
Contributed to 100+ new followers through organic content, 950+ through organic and boosted content.
Top Performing Content
Highest performing reel reached 17k+ views
Styling and “new arrivals” reels consistently produced the highest engagement
Strategic Insights
Trending audio increased reach and visibility
Quick hook intros reduced viewer drop-off
Outfit styling and inventory highlight reels drove the strongest engagement
Top Rail Fence, New Braunfels
Social Media Manager
Produced and managed the creation of a clients new account, worked independently on omni-channel and local marketing.
• Built account from 0 followers
• Adapted content strategy to new industry (home improvement/fencing)
• Created brand identity & engaging content using limited pre-exsisting assets
• Developed and executed a seasonal campaign “12 Days of Fence-mas”
• Conducted independent research to improve industry relevance & messaging
Promotional Call-to-Action : Reel
Branding Image with Staff: Post
Project & Services Promotion: Post
Metric: Value:
Posts Created - 80+
Total Views - 20.5k+
Engagement - 900
Follower Growth - 171
Created an educational short-form video to clearly communicate fencing options and services.
Prioritized clarity over trends, using straightforward visuals and concise messaging to improve understanding and engagement within a niche market.
6,370 views
9 interactions
Created a post including the father-son duo that operates Top Rail Fence New Braunfels. Establishes brand identity, creates engagement from followers, and showcases values of the small buisness.
1,150 views
51 interactions
Created a transformation-style post showcasing a completed fence project. Leveraged before-and-after visuals to highlight the quality of work and create a more compelling visual narrative.
This style of content consistently drove stronger engagement by making the value of the service immediately clear to viewers.
*2/5 pictures shown
235 views
23 interactions
Developed and executed a seasonal content campaign, “12 Days of Fencemas,” to introduce variety and increase engagement during a slower content period.
This campaign allowed for more creative storytelling while maintaining brand consistency, helping diversify content and sustain audience interest.
Exercise in producing rebrand ideas even when attached to a national company (New Braunfels is one branch of Top Rail Fence)
Created imaginary merchandise, candles, books, stickers, quizzes, mood boards, and seasonal subscription boxes.
*4/19 pictures shown
2,014 views combined
80 interactions overall
